Clarity. Focus. Execution.
STRATEGY + PHOTOGRAPHY
What Makes Your Brand Outstanding?
Strategy-Led Photography
Content becomes easier when your WHY is in place
“Working with Elie led to an increase in our online audience and revenue.
His Discovery session alone showed us our hidden strengths and gave us new ways of connecting to our ideal customers.”
| Abdul Chatman,
Founder of Blacktag Apparel
“My obsession with detail is vital to my creativity and my ability to teach.
Because Elie understands that, we’ve been able to create content that gets me excited and lets me show people more of what I love.”
| Greg Cassese,
Director of Education at Cutler Salon
Hey, I’m Elie.
Born and raised in NYC and currently residing in Charlotte, NC. Photography has always been a hobby, and, in the last 8 years, it has become a career I love and enjoy.
I’ve studied Entrepreneurship and Business Administration in college, and Marketing & Brand as passion-filled hobbies. I utilize a CORE framework from TheFutur to provide clients with clarity and direction for their Brands.
My clients are sure of the value they offer, but need help communicating that value effectively. That’s where we meet.
The Process
Step 1.
Discovery
Through guided conversation, I will help you to:
• Align your team’s goals & expectations
• Establish brand personality (voice, tone, & impact)
• Prioritize your goals
• Define customer segments
Step 2.
Brand Matrix
Through our conversation, I will develop a BRAND STRATEGY PLAYBOOK. This guide connects your business goals, brand, and targeted demographic, summarizing it into a visual PDF document. The benefits?
Differentiated positioning
Focused messaging
Clear value proposition